Brian Smith is an experienced digital marketing professional with a strong background in optimization and strategy. Currently serving as Senior Manager for Global Digital Marketing Strategy and Global Web Optimization at GE HealthCare since May 2022, Brian previously held senior management roles at SmileDirectClub and Bisk, focusing on global digital experience optimization and digital optimization, respectively. Prior to that, Brian directed search marketing at Foundry 119, which followed the co-founding and eventual acquisition of 2Signals. With previous experience in digital marketing leadership at Torched Products and in marketing management at Campbell & Company, Brian holds a Professional Certificate in Management from the University of Notre Dame and a Bachelor of Arts in Marketing from Western Illinois University.
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