Ella Lin is a seasoned UX research professional with extensive experience in user research and product innovation. Currently serving as Lead UX Researcher at GEICO since January 2024, Ella previously held the position of User Researcher for Product Innovation at Spotify, where contributions included qualitative and quantitative studies for new app features and Web3-related research. From 2014 to 2022, Ella was with C Space as Lead Researcher and Associate Director, leading user research for various high-profile brands such as Apple and Uber, and managing key accounts across several industries. Earlier experiences include roles at Enchante Accessories and various consulting positions, with academic credentials including a Master's degree in Intercultural Communication from the University of Pennsylvania and a Certificate in Graphic and Digital Design from Parsons School of Design.
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