Sandy Yin

Sandy Yin is a seasoned marketing professional with extensive experience in product operations and marketing strategy. Currently serving as a Product Operations Manager at GEICO since February 2024, Sandy leads enterprise customer data and marketing automation platform initiatives, collaborating with cross-functional teams to enhance processes. Previous roles include Global Personalization Lead at Under Armour, where Sandy spearheaded personalized consumer experience strategies, and Program Manager for Digital Audience Marketing at AARP, focusing on audience analysis and campaign effectiveness. Freelance consulting experience since 2016 has involved developing marketing strategies for B2C e-commerce businesses. Sandy's career also encompasses roles in marketing strategy at organizations such as Sapient Government Services, Doctor.com, and B-Line Medical, complemented by a Bachelor of Arts in English from the University of Michigan.