Seth Fishbein currently serves as the Sr. Director of Integrated Marketing/Sports & Media at GEICO since May 2023. Prior to this role, Seth held several senior positions at Cigna from May 2018 to May 2023, including Senior Director of Enterprise Media and Sponsorships and Director of Paid Media & Sponsorship Strategy. Seth's career also includes a position as Director of Brand Strategy & Sponsorships at Liberty Mutual Insurance, and experience in brand and millennial marketing at Keurig. Additional experience includes roles at FedEx Services as a Marketing Specialist Advisor for Sports Marketing and account management at Octagon and IDC. Seth's education was completed at The George Washington University.
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