Helena Choudhury

Helena Choudhury is a seasoned communications professional with extensive experience in public relations and marketing within the fashion and jewellery sectors. Currently serving as the Head of PR & Communications at Gemfields Plc since June 2018, Helena manages consumer and corporate PR agencies across multiple regions, including the UK, US, India, China, and the Middle East, while also overseeing projects in Zambia and Mozambique. Previous roles include Global Head of Press/Marketing at Reiss, Head of PR at Arcadia Group Ltd, and Marketing & PR Director at Coco Ribbon, showcasing a robust history of developing and executing strategic marketing initiatives, managing teams, and building relationships with media and influencers. Helena holds a BA in Communication Studies from the University of South Australia and a Certificate in Public Relations from TAFE SA.