Zarina Banu

Zarina Banu is a seasoned Global Head of PR & Communications at Tide since May 2022, where strategic narratives and brand growth are prioritized while collaborating with diverse stakeholders. Additionally, Zarina serves as the Co-chair of Communications & Engagement Advisory Group and AG4's Risk Working Group at Icebreaker One, driven by a voluntary commitment to combat climate change. Past roles include European Head of PR & Communications at eToro, Head of Corporate Communications at Curve, and various leadership positions in PR firms such as FleishmanHillard Fishburn and Ogilvy Public Relations. Zarina holds a Master’s Degree in Asian Studies from SOAS University of London and a Bachelor of Arts in French Language and Literature from the University of Sussex.