The Design and Creative team at Gen City Labs (GCL) brings unparalleled creativity and cutting-edge technology to life. Comprising roles such as Senior Designer, Senior Experiential Producer, Creative Director, and Lead Product Designer, this team collaborates closely to develop unique, immersive experiences tailored to resonate with target audiences. They are responsible for translating brand visions into captivating interactive pop-ups, activations, and tradeshow booths that leverage AR, VR, AI/ML, Blockchain/Web3, and Gesture Control & Motion Capture technologies. Their work is instrumental in ensuring GCL’s projects are not only innovative but also align perfectly with the brand identity and objectives of their clients.