Matt Parkinson

Matt Parkinson is the CEO and Founder of GENE Commerce, an agency specializing in delivering innovative and effective ecommerce solutions with a strong focus on platforms like Adobe Commerce. Matt is the driving force behind GENE’s reputation for expertise, creativity and product development having created BluefootCMS, a revolutionary drag-and-drop page-builder that, through acquisition, became the Adobe Commerce PageBuilder. For 8-years Matt has helped shape their PayPal partnership supporting a range of integrations for Adobe Commerce and Magento such as Braintree Payments, PPCP and now, helping to bring Fastlane to market. Recently, Matt has co-founded ShopThru, an embedded commerce platform aiming to disrupt the affiliate marketing industry allowing consumers to buy anything, anywhere. Alongside client work Matt has a reputation as a checkout expert providing consultancy and solutions to help drive conversion rates. Matt has a degree in Physics and has spent 25 years working in digital technology, software development and ecommerce.