Tanya Rivera

Tanya Rivera is an accomplished marketing professional with extensive experience across various industries, currently serving as General Manager of Marketing at Genea since August 2023. Prior roles include Director of Marketing at Invisalign Australia, where responsibilities spanned from leading strategic marketing initiatives to managing cross-functional campaigns. With a strong background in B2B and B2C marketing strategy, Tanya has demonstrated expertise in data-driven marketing, acquisition strategies, and agency management. Notable achievements include significant improvements in media spend efficiency and high returns on investment in SEM campaigns during tenure at NRMA and other organizations. Tanya holds a Bachelor of Business in Marketing, Public Communications, and French & Contemporary European Studies from the University of Technology Sydney.