Genefied
Kapel Malhotra is a seasoned professional with extensive experience in business advisory, investment, and mentorship. As the Managing Partner and Founder of Viapar Capital since 2024, Kapel focuses on advising companies on growth strategies, investing in startups poised for international expansion, and creating investment opportunities for high-net-worth individuals. In addition, Kapel has been the Founder, Managing Director, and Chief Mentor of Total Solutions Group since 1999, providing entry-level strategies and startup advisory services. Other notable roles include Co-Founder of Genefied, Founding Partner at Triarchh Ventures, and experience in auditing through early career articleship at K & A. Kapel holds a Fellowship Chartered Accountant designation and a Diploma in Risk Management from the Institute of Chartered Accountants of India, obtained between 1994 and 1998.
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Genefied
Offering innovative Loyalty solutions for consumer brands to connect effectively with their consumers. Genefied is a B2B vertical SAAS company that helps consumer brands across different industries connect with their consumers and build their loyalty and enhance retention. Our QR code-based, cost-effective solutions are focused on accelerating loyalty, customer retention, and, thus, your brand’s revenue growth. Today, we are already serving some big Indian brands, from industries like Bathware, Plywood, Auto-parts, Electronics, Helmets, Wires, and FMCG to Tyres and Home Equipment. Our Loyalty Solution can be a game-changer for your business model. Genefied was awarded the "Best Upcoming Anti-Counterfeiting Technology" solution. The solutions that we offer entail: 1. GenuineMark: Anti-Counterfeiting Solution 2. SupplyBeam: Supply Chain Traceability Solution 3. Rewardify: Retailer Loyalty Platform 4. Scan & Win: Consumer Loyalty Management 5. DWAM: Digital Warranty Activation Management 6. CAP: Certificate Authentication Platform Our products allow brands to protect against counterfeit products, collect consumer data, and expand retailer models while empowering their consumers. These solutions have a track record of increasing sales, shifting consumers to e-commerce, and providing a high return on investment. Connect with us today and allow us to serve your brand with modern solutions to the 'long in the tooth' issues.