Caitlin Delarwelle

Caitlin Delarwelle is a skilled marketing professional with extensive experience in marketing automation and CRM strategies. Currently serving as the Salesforce Marketing Automation Manager at Generac Power Systems since October 2023, Caitlin previously held the position of Marketing Automation Manager at Marine Credit Union, where responsibility included managing digital marketing touchpoints for a personalized member strategy. Prior experience at Kaplan involved progressing from Marketing Coordinator to CRM Marketing Manager, leading email strategy and CRM data sharing across product lines. Early career experiences include a Sales Associate role at Macy's and participation in the College Program at Walt Disney World, which honed guest service skills and marketing insights. Caitlin holds an MBA from Purdue Global and a BS in Marketing from Winona State University.