George Brumfitt is an accomplished professional with extensive experience in operations, recruitment, and career coaching. Currently serving as the Global Operations Lead at General Assembly since February 2020, George oversees various global projects, focusing on customer success events and regulatory delivery. Previously, George led the Consumer Outcomes Program for Canada as a Senior Career Coach, guiding individuals transitioning into fields like data science and software engineering. Prior roles include recruitment positions across diverse industries at Options Consulting Solutions and The Kraft Heinz Company, where George improved hiring processes and candidate experiences. George’s background also features talent acquisition management at PwC Canada and program management for Labatt under Mosaic Sales Solutions. George holds a Bachelor of Science in Geography & Environmental Management from Northumbria University.