General Entertainment Authority - GEA
Mohannad Al Abbad is a seasoned finance and business development professional currently serving as the Chief Investment & Business Development Officer and Executive General Manager of Investment & Destination Planning at the General Entertainment Authority since September 2022. Prior to this role, Mohannad held positions at المركز الوطني للفعاليات as Acting Executive General Manager of Business Development and General Manager of Finance, and had a significant tenure at GEA from 2018 to 2021, where contributions included leading finance for the Riyadh Season. Earlier experience includes corporate banking roles at The National Commercial Bank and Samba Financial Group, managing corporate client relationships and financial analyses. Mohannad's educational background includes an Executive MBA from IMD and a Bachelor's degree in Finance from the University of Business & Technology, complemented by a certificate in Leadership Principles from Harvard Business School Online.
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General Entertainment Authority - GEA
GEA is one of the initiatives emanating from the Kingdom’s vision of 2030, which was established by a supreme order on the 30th of Rajab, 1437H corresponding to the 7th of May 2016, to organize and develop the entertainment sector and support its infrastructure in the Kingdom, in cooperation with various governmental sectors and private entities, in accordance with its strategy aimed at improving the quality of life in our beloved Kingdom. GEA will draw the profile of this sector, define its vision, and meet the aspirations of the community members, considering the values, customs, and traditions of the Saudi society. This sector plays a pivotal role in providing inclusive entertainment options that suit all segments of the society and positively support the national economy by providing job opportunities, raising the level of investment, enriching national content, and strengthening the community system, thus achieving the vision of the sector by enriching life and drawing joy around the Kingdom.