General Entertainment Authority - GEA
Sarah AlMousa, MBA, currently serves as an Investment Stimulation Senior Specialist at the General Entertainment Authority (GEA) since February 2023. Prior to this role, Sarah gained experience at Kafalah, working as both a Credit Analyst and Assistant Credit Analyst from May 2019 to February 2023. Sarah also held the position of Assistant Relationship Manager in the IBG department at SABB from September 2018 to May 2019, where Sarah began as a Coop trainee. Sarah earned a Master's degree in Business Administration and Management from Al Yamamah University between 2020 and 2022, following a Bachelor's degree in Finance from King Saud University, completed in 2019.
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General Entertainment Authority - GEA
GEA is one of the initiatives emanating from the Kingdom’s vision of 2030, which was established by a supreme order on the 30th of Rajab, 1437H corresponding to the 7th of May 2016, to organize and develop the entertainment sector and support its infrastructure in the Kingdom, in cooperation with various governmental sectors and private entities, in accordance with its strategy aimed at improving the quality of life in our beloved Kingdom. GEA will draw the profile of this sector, define its vision, and meet the aspirations of the community members, considering the values, customs, and traditions of the Saudi society. This sector plays a pivotal role in providing inclusive entertainment options that suit all segments of the society and positively support the national economy by providing job opportunities, raising the level of investment, enriching national content, and strengthening the community system, thus achieving the vision of the sector by enriching life and drawing joy around the Kingdom.