General Entertainment Authority - GEA
Talal AlTheyab is a seasoned marketing professional currently serving as Senior Assistant Marketing Manager at the General Entertainment Authority since October 2023. Prior to this role, Talal worked as a Campaigns Analyst at KAFD from September 2022 to October 2023 and held the position of Marketing Lead at Rotana Media Group from August 2021 to October 2022, where significant accomplishments included establishing a marketing department and developing strategies for major projects. Additional experience includes roles as Account Manager at Rotana Media Group and Saatchi & Saatchi, where Talal managed client campaigns and contributed to marketing strategies. Earlier experience also encompasses account management and marketing specialization at Azure Travel. Talal holds a Bachelor’s degree in Marketing from Prince Sultan University, obtained in December 2020, and completed education at Tarbya Namouthajiyah Schools.
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General Entertainment Authority - GEA
GEA is one of the initiatives emanating from the Kingdom’s vision of 2030, which was established by a supreme order on the 30th of Rajab, 1437H corresponding to the 7th of May 2016, to organize and develop the entertainment sector and support its infrastructure in the Kingdom, in cooperation with various governmental sectors and private entities, in accordance with its strategy aimed at improving the quality of life in our beloved Kingdom. GEA will draw the profile of this sector, define its vision, and meet the aspirations of the community members, considering the values, customs, and traditions of the Saudi society. This sector plays a pivotal role in providing inclusive entertainment options that suit all segments of the society and positively support the national economy by providing job opportunities, raising the level of investment, enriching national content, and strengthening the community system, thus achieving the vision of the sector by enriching life and drawing joy around the Kingdom.