Aaron van Hout

Brand Planning Manager at General Mills

Aaron Van Hout is a seasoned professional with extensive experience in brand planning and supply chain management, currently serving as the Brand Planning Manager at General Mills since July 2016. In this role, Aaron leads a diverse team of over 35 planners and collaborates closely with various supply chain teams to drive strategic planning and operational excellence. Previous positions at General Mills include Concurrent Supply Planner and Customer Operations Team Lead, where responsibilities encompassed operational planning, adherence to supply agreements, and fostering cross-functional collaboration. Aaron's career also includes coaching experience at The International School of Minnesota and various roles in inventory and order processing at Metro Sales, Inc. Aaron holds a Bachelor of Arts in Spanish Studies from the University of Minnesota.

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Minneapolis, United States

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General Mills

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General Mills brands include Cheerios, Annie's, Yoplait, Nature Valley, Häagen-Dazs, Betty Crocker, Pillsbury, Old El Paso, Wanchai Ferry, Yoki, Blue and more.


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10,000+

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