Bryan Samuelsen

Bryan Samuelsen currently serves as a Senior Brand Associate for Cheerios at General Mills, where responsibilities include leading strategy for a $30 million seasonal product line and managing nearly $80 million in brand budgets, achieving a 60% reduction in product waste. Previously, Bryan worked at Unilever in various roles, including Assistant Category Strategy Manager for Hair Care and Assistant Brand Manager for Global Vaseline, where notable achievements included launching Vaseline Sensitive Skin Relief and executing a major innovation sprint. Bryan's early experience includes research assistance at Brigham Young University and social media strategy development for BYU Law School. Bryan earned a Bachelor of Science in Marketing from Brigham Young University and is currently pursuing an MBA at the University of Minnesota's Carlson School of Management.