Catherine Katz

Sr. Brand Associate - Big G Cereal, Strategic Growth Channels at General Mills

Catherine Katz possesses extensive marketing experience in various industries, currently serving as a Senior Brand Associate at General Mills, where responsibilities include strategic growth for Big G Cereal and Salty Snacks from April 2022 to March 2025. Previous roles include Associate Director of Marketing and Brand & Marketing Manager at Finch Brands between May 2018 and April 2022, where significant contributions led to a substantial sales increase. Earlier endeavors include a Marketing Coordinator position at League Collegiate Outfitters, where leadership of a nationwide team resulted in a 25% sales increase, and a Brand Representative role at Victoria's Secret Pink, where event management expertise was demonstrated. Catherine's background also includes a Communications Intern position at Johnson Controls and an educational foundation with a Bachelor’s Degree in Marketing and Entrepreneurship from Marquette University, supplemented by a summer study abroad program in International Business at the University of Antwerp.

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