Harrison J. Smith

Brand Management | Betty Crocker, Franchise Lead - Meals & Baking Solutions at General Mills

Harrison J. Smith is an accomplished brand management professional with extensive experience in consumer and market intelligence across prominent companies such as General Mills, Procter & Gamble, and 84.51°. At General Mills, Harrison led brand management for both Betty Crocker and BLUE Buffalo, co-creating innovative product pipelines expected to generate significant retail sales. Previous roles include managing e-commerce strategies for Olay at Procter & Gamble and leading consumer learning initiatives that drove successful product launches. Harrison's educational background includes an M.B.A. in Consumer Marketing from Indiana University and executive education in managing innovation from Cambridge Judge Business School.

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Minneapolis, United States

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General Mills

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General Mills brands include Cheerios, Annie's, Yoplait, Nature Valley, Häagen-Dazs, Betty Crocker, Pillsbury, Old El Paso, Wanchai Ferry, Yoki, Blue and more.


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10,000+

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