Heather Conneran

Heather Conneran is an accomplished marketing professional with over 20 years of experience in various leadership roles, currently serving as Director of Shopper Marketing at General Mills for Blue Buffalo since March 2013. In this position, Heather develops and implements strategic initiatives for General Mills' digital platforms, leads relationship marketing efforts, and drives digital transformation through modern technology and data insights. Prior to this, Heather held several marketing management roles at General Mills, focusing on digital media effectiveness, audience targeting, and personalized marketing. Previously, Heather contributed to loyalty marketing strategies at Aimia Inc and executed marketing campaigns for Target across multiple divisions. Heather holds a Bachelor of Arts in Journalism with an emphasis on Advertising from the University of Wisconsin-Madison.