Jamie Scott

Jamie Scott (Larson) currently serves as the Associate Manager for Marketing Audience and Data Strategy at General Mills, a position held since August 2020, after progressing through roles including Performance Marketing Sr. Planner and Digital Experimentation Strategist. Responsibilities include leading data-driven marketing for the Meals & Baking Operating Unit and educating stakeholders on performance metrics. Prior experience encompasses digital marketing roles at Collegis Education, where responsibilities included growth management and content development, as well as freelance copywriting at Olive & Company and a digital specialist role with the University of St. Thomas. Educational qualifications include a Bachelor of Arts in Marketing and a minor in Communication and Journalism from the University of St. Thomas, as well as professional education in Innovation and Strategy from Harvard Extension School.