Joel Roberts

Joel Roberts is a seasoned professional in brand management with a strong background in the food and beverage industry. Currently serving as a Senior Brand Manager for Fresh Meal Solutions at General Mills since January 2024, Joel has previously held various brand management roles at Mars, where responsibilities included managing Bitesize and Seasonal & Gifting brands from November 2021 to January 2024. Prior to that, Joel worked at The Kraft Heinz Company for over five years, managing brands such as Baked Beans & Pasta, Beverages, and Seasonal, in addition to serving as a National Account Executive for Foodservice. Joel's career began at Mondelēz International as a Territory Manager, followed by a role as National Account Executive at Asahi Beverages. Joel holds a Bachelor of Commerce degree with a focus on Marketing from Swinburne University of Technology, completed in 2013.