General Mills
Melissa Wagner is an accomplished marketing professional with extensive experience in brand strategy and consumer engagement, currently serving as the Director of Brand Experience Strategy & Community at General Mills since July 2018. Prior to this role, Melissa held several positions at General Mills, including Chief of Staff to the Chief Brand Officer and Digital Marketing Manager. Melissa also served as Marketing Director for Greater Twin Cities United Way, where leadership of the marketing center of excellence team was key in developing enterprise brand marketing initiatives. Additionally, Melissa has a solid background in digital marketing through roles at Digitas and L'Oréal, and holds degrees in Journalism from the University of Wisconsin-Madison, as well as certifications in Integrative Nutrition and CMO Leadership.
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General Mills
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General Mills brands include Cheerios, Annie's, Yoplait, Nature Valley, Häagen-Dazs, Betty Crocker, Pillsbury, Old El Paso, Wanchai Ferry, Yoki, Blue and more.