Samantha Soltau

Samantha Soltau is a seasoned marketing and brand professional with extensive experience in innovation and strategy across various roles. Currently serving as the Chief Executive Officer and Founder of HC Systems Corp since August 2023, Samantha also founded HC Systems LLC in April 2021, aimed at launching a market-creating product in 2023. Prior roles include Brand Manager for innovation at Spin Master and Paris Presents Incorporated, as well as a Senior Marketing Associate at General Mills, where responsibility included leading innovation strategies for the Oui by Yoplait brand. With a background in managing integrated campaigns at Fallon and project analysis at Honeywell Aerospace, Samantha has demonstrated expertise in budget management, communication, and strategic marketing efforts. Educational qualifications include a degree from the University of Minnesota - Carlson School of Management.