Sara Keeney

Sara Keeney serves as the Brand Experience & Digital Strategy Lead at General Mills, where leadership in the Box Tops for Education strategy encompasses multiple digital platforms. Previous roles at General Mills include leading the Ratio Foods strategy and managing partnerships in the Gaming and Toys industries. Prior to General Mills, Sara held various positions at Weber Shandwick focusing on digital strategies, and the Minnesota Zoo, where Sara developed the organization's first online strategy. Initial experience included a project coordinator role at Maccabee Group and internships with the National Multiple Sclerosis Society. Sara holds a Bachelor of Arts degree in Spanish and Strategic Journalism: Public Relations from the University of Minnesota.