Scott Hoffman

Senior Brand Associate - Betty Crocker at General Mills

Scott Hoffman is a skilled professional currently serving as a Senior Brand Associate for both Betty Crocker and Nature Valley at General Mills since February 2023. Prior to this role, Scott worked at U.S. Bank as a VoC Insights & Reporting Analyst and held various positions at Thomson Reuters, including Customer Experience Project Specialist and Customer Insights Analyst, where extensive project management and customer experience methodology were utilized. Scott also has experience in sales operations and customer service roles at organizations such as the Minnesota Vikings Football, LLC and Dairy Queen. Academically, Scott earned a degree from the University of Minnesota - Carlson School of Management.

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General Mills

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General Mills brands include Cheerios, Annie's, Yoplait, Nature Valley, Häagen-Dazs, Betty Crocker, Pillsbury, Old El Paso, Wanchai Ferry, Yoki, Blue and more.


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