Lorena Bastias Jerez

Lorena Bastias Jerez is an experienced marketing and business intelligence professional currently serving as the BI, CRM, Retention & Marketing Manager at General Motors Financial since March 2020. In this role, Lorena has developed marketing strategies aimed at enhancing sales and credit penetration across various segments while promoting advanced analytics capabilities. Prior experience includes serving as a CRM Supervisor at General Motors Financial and a Customer Intelligence Analyst at Derco, where Lorena provided insights for major automotive brands and led analytical projects. Lorena also held positions at Principal Financial Group, SURA Chile, and EuroAmerica, supporting business intelligence and investment analysis. Educational credentials include a degree in Management Control and Information Engineering from Universidad de Chile and certificates in Strategic Marketing and Digital Leadership from Pontificia Universidad Católica de Chile and Boston University, respectively.