Nichole Seguin

Nichole Seguin is an accomplished digital marketing and content manager with extensive experience in various marketing and communication roles. Currently serving at GM Financial since December 2021, Nichole develops and manages North American B2C content strategies while mentoring a marketing specialist. Concurrently, Nichole is a Teacher Assistant at Michigan Technological University, contributing to courses on digital marketing and consumer behavior. Previous positions include Account Supervisor and Senior Account Executive at Leo Burnett, focusing on retail strategies for General Motors brands, and roles in community management and social media analysis at Campbell Ewald and Adcraft Club of Detroit. Nichole holds a BA in Journalism and Art History from Oakland University and has actively engaged in mentoring and professional development roles throughout the career.