Arianna Kughn

Arianna Kughn is an accomplished communications professional with extensive experience in brand strategic communications and advertising. Currently serving as Director of GM Brand Strategic Communications at General Motors since July 2015, Arianna has previously held key positions including Senior Manager for Cadillac Product & Brand Communications and Social Strategy and Care Lead. Prior roles at Cadillac included leading various digital and social media initiatives, such as launching Cadillac's official social media presence and managing campaigns for major events like the Academy Awards. With earlier experience as an Account Executive at Campbell-Ewald Advertising and as part of Young & Rubicam, Arianna has a strong background in developing integrated advertising strategies, managing budgets, and ensuring brand consistency across multiple platforms. Arianna holds a Master of Science in Integrated Marketing Communications from Northwestern University and a Bachelor of Arts in Communications from Saint Mary's College.