Baris Cetinok

Baris Cetinok is a seasoned executive in product management and design, currently serving as Senior Vice President of Software and Services Product and Design at General Motors since September 2023. Cetinok has a robust background that includes roles as Vice President of Product at FalconX and Chief Product Officer at Robinhood. At Apple, Cetinok led product management and marketing for Apple Wallet and Apple Pay, driving significant growth in user engagement and the establishment of a vast subscription business. Previous experience includes senior positions at American Express, Amazon, and Microsoft, where foundational contributions were made to products like Office 365 and Amazon Payments. Baris Cetinok holds a B.A. in Political Sciences from Boğaziçi University and pursued studies at Ludwig-Maximilians-Universität München.