Ernst Friedheim has extensive experience in marketing and management, currently serving as Regional Marketing Manager at General Motors since June 2006, where responsibilities include coordinating regional marketing initiatives, optimizing promotional actions, and managing marketing budgets. Prior to this role, Ernst was Regional Performance Management Coordinator at Claro NE, where the implementation of a performance management system took place, and at BCP Telecomunicações, where Ernst held various positions, contributing to business development and marketing strategies. Earlier career highlights include leading marketing efforts at Bomclube LTDA and managing store operations at Benetton GMBH in Germany. Ernst holds an MBA in Business Management from Fundação Getúlio Vargas and advanced degrees in International Trade and Marketing.