Hass Khalife

Hass Khalife is a seasoned executive with extensive experience in marketing technology and digital product management. Currently serving as the Global Director and Head of Marketing Technology at General Motors, Khalife oversees MarTech solutions and strategies globally, focusing on enhancing customer experiences. Previous roles include Global Product Lead at Apple, where leadership was demonstrated in delivering a content-as-a-service platform, and Director of the Digital Product & MarTech Practice at Capgemini Invent, driving growth for Fortune 50 clients. Khalife founded Helium, a customer strategy agency, and held significant positions at Klick, Slalom, Publicis Sapient, and Accenture, making key contributions in digital strategy and customer engagement. Khalife earned a Bachelor of Business Administration in Information Technology Management from the University of Michigan.