Louis Bilotta

Louis Bilotta currently serves as the GMC Social Lead at General Motors since March 2025. Prior to this role, Louis was the Director of Social Strategy at Weber Shandwick from June 2024 to March 2025. Louis has extensive experience in social media and digital content, having worked at VMLY&R as a Supervisor of Social Strategy, where responsibilities included leading communications and content strategies for clients such as Carhartt and ADT. Additionally, Louis held the position of Senior Social Media Manager for Ford Trucks and Bronco, and previously freelanced as a Social Media and Digital Content Creator for Bally Sports Detroit. Experience also includes working as a Community Manager for Ram Trucks at Publicis Sapient. Louis holds a degree in Advertising from Michigan State University, earned in May 2015.