Sid Jatia

Sid Jatia serves as the Global Vice President of Commerce & Service Transformation at General Motors, leading initiatives in global digital sales and service transformation. Prior experience includes a role as GM of Global Retail & Consumer Goods at Microsoft, where strategic investments and partnerships were managed. Jatia has held leadership positions at Under Armour, including Vice President of Global eCommerce & Digital, overseeing digital commerce strategy across multiple markets. Notable advisory roles at Salesforce and Xively by LogMeIn complement a robust background in technology and digital, with prior experience at Razorfish, Electronic Arts, and Willis Towers Watson. Jatia holds an M.F.A. in Design & Technology from Parsons School of Design and a B.Arch in Architecture from Sushant School of Art & Architecture.