Generali Employee Benefits - GEB
Francesca Pietrarossi, MSc is currently the Global B2B Marketing Manager at Generali Employee Benefits - GEB, where Francesca leads creative brand and marketing strategies. With a background in digital marketing, PR, and journalism, Francesca has experience working in various roles such as Global Senior Marketing Executive at Generali Global Health, Performance Account Executive at Wavemaker, and Digital Marketing Executive at Itineris. Francesca holds a Master of Science in Marketing and has a strong passion for integrated marketing campaigns and customer engagement. Francesca has a diverse skill set that spans across creative branding, digital strategy, content creation, and social media management.
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Generali Employee Benefits - GEB
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A global Employee Benefits platform that helps Multinational Corporates succeed by protecting and enhancing the physical, emotional & financial wellbeing of their human capital. We are the business line of Generali Group leader in global employee benefits solutions and insurance services, designed for local and expat employees, consisting of physical protection (health, accident and disability), emotional support (e.g. prevention of mental health issues), and financial protection (life and retirement). Driven by customer service, innovation, people and knowledge, we are built on an ecosystem of partnerships to support clients on their Environmental, Social & Governance journey. Our presence is truly global (122 countries) and reliable thanks to our 131 trusted local Network Partners, who enable us to provide focused expertise and support to 352 Lifecycle Pooling coordinated multinational programmes (including Global Underwriting) and 48 Captive programmes, with a premium volume of €1.6 billion (YE 2022 figures). The GEB Network is a reinsurance-based partnership entity operating through 12 Offices worldwide - covering the APAC, EMEA, and Americas regions - coordinated centrally by its Head Office in Luxembourg.