Joseph Raccuglia

Joseph Raccuglia is a seasoned professional with extensive experience in digital strategy, marketing, and fitness management. As the Team Lead at Generalist AI since October 2024 and Co-Founder of Agency Spotter since December 2011, Raccuglia has played a crucial role in reshaping connections between marketers and agencies through technology and design. Previous roles include Creative Director for SoWa Health + Wellness, where Raccuglia crafted a member and employee fitness experience, and a variety of positions at Equinox, focusing on group fitness and digital strategy. Raccuglia also served as a Digital Marketing Instructor at Startup Institute and provided strategic consulting at Spencer Brenneman, LLC. Earlier career highlights include senior management roles at American Express, significantly driving digital engagement and loyalty, as well as analytical positions at State Street Corporation. Raccuglia holds an MBA from the Questrom School of Business at Boston University and a BS in Accounting and Business Administration from the College of Charleston.