Alexandra da Silva Rodrigues

Alexandra da Silva Rodrigues is an accomplished professional in the hospitality and customer service sectors, currently serving as the Global Head of Reservations and Customer Services at Generator since May 2024. With a robust background in strategic advisory roles, Alexandra previously worked as a Strategic Advisor for global Contact Centers at Radisson Hotel Group from January 2018 to May 2024, where the focus was on optimizing contact center operations. Prior experience includes serving as Vice President of Reservations at NH Hotel Group, where Alexandra developed a worldwide call center model, and as Global Customer Care Corporate Manager at ZED, implementing strategies that transformed cost centers into development hubs. A foundational role at Unisono involved operations management in both Spain and Chile, complemented by earlier consulting positions at Telefonica and customer management leadership at 3G Mobile A.G. and Opel Portugal. Alexandra holds a degree in Law from Universidade Católica Portuguesa, earned between 1988 and 1993.