Siim Karu

Siim Karu has a diverse work experience in the hospitality industry. Siim has held various leadership roles and advisory positions in renowned companies like Generator, Freehand Hotels, a&o Hostels, Pace Revenue, pentahotels, and Swissôtel Hotels & Resorts. Siim'sroles have primarily focused on revenue management, commercial operations, and business intelligence. Siim has been involved in implementing revenue management systems, designing intuitive dashboards, and developing revenue strategies. Siim has also provided global revenue management support and conducted on-property training. Siim Karu is currently serving as the Chief Commercial Officer at Generator and Freehand Hotels.

Siim Karu studied International Hospitality Business Management at Hotelschool The Hague.