Ronni Madsen

Ronni Madsen is a seasoned professional in the digital marketing and creative industries, currently serving as Chief Creative Officer and Partner at GENERAXION since August 2021, a leading North European digital agency group. Prior to this role, Madsen held the position of Vice President at M2 Film from November 2012 to August 2021, contributing to the creation of award-winning entertainment and branded content. Madsen co-founded and served as a Board Member of this.nordic, a Nordic Creative Business conference and festival, and was a Board Member for Dansk Erhverv, representing the creative industries. Additional roles include Advisory Board Member for CPH Transform, Associate Professor at Aarhus University, and Digital Director and Partner at Envision. Madsen holds a Master's degree in Mass Communication & Media Studies and a Graduate Certificate in Business Administration from Aarhus University. The publication of "Branded Content - The New Black?" in 2009 marks a significant contribution to the field of branded content in Scandinavia.