Camilla Baird

Camilla Baird is a seasoned marketing professional with extensive experience in brand and performance marketing. Currently serving as the Sr. Brand Marketing Manager at Genesco since October 2023, Camilla previously held the position of Marketing Director at Kirkland's, where responsibilities included directing omni-channel retail marketing strategies and leading seasonal advertising campaigns. In addition, Camilla has served in various roles at Genesco/Johnston & Murphy, managing digital marketing strategies for online platforms, and has held positions at organizations such as W.O. Smith Music School and digiChart, Inc., where responsibilities spanned lead generation, event management, and strategic marketing planning. Camilla began a career in recruitment as a Staffing Manager at Robert Half International, following a role at LimitedBrands as a Visual Merchandiser. Camilla holds a Bachelor's degree in Marketing from Murray State University.