Ericia Lim

Ericia Lim is a seasoned marketing professional currently pursuing a Bachelor of Business Administration at RMIT University. They have held various influential roles, including Director of Marketing at Genesys, where they drove demand generation and fostered strategic partnerships across the APAC region. During their tenure at Genesys, Ericia consistently exceeded annual targets and developed innovative marketing strategies that enhanced customer engagement. Their career also includes positions at reputable organizations such as DBS Bank, Invensys, NDS Limited, CSG International, and NICE Systems, showcasing a strong foundation in marketing and customer service. Ericia has been recognized as an Asia's 100 Power Leaders Awardee for their impactful contributions to the industry.