Jennifer Elliott

Jennifer Elliott is an experienced professional with a strong background in marketing and sales enablement across several leading companies. Currently serving as Sr. Director of Channel and Sales Enablement at Genetec since September 2014, Jennifer has successfully led digital transformation initiatives and developed a comprehensive sales and partner enablement practice, significantly enhancing revenue and alignment with corporate goals. Prior to this role, Jennifer was the Director of Marketing for North America at Datamars SA, where the e-commerce program's contribution to revenue grew substantially. Jennifer also held key marketing positions at X-Rite/Pantone and Avid Technology/Softimage, focusing on go-to-market strategies, demand generation, and partner relationships. An accomplished communicator, Jennifer has effectively managed teams and developed innovative marketing strategies throughout a career spanning multiple sectors. Educational credentials include a Bachelor’s degree in Modern Languages from McGill University and additional studies in Liberal Arts.