Pablo Larson

Pablo Larson is a seasoned marketing professional specializing in digital performance and growth marketing across Latin America. Currently serving as Coordenador de Mídia e Performance at Genial Investimentos since January 2025, Pablo previously held the position of Growth Marketing Lead for Tul, where responsibilities included user acquisition and campaign optimization in Brazil, Mexico, and Colombia. Pablo 's extensive background encompasses leadership roles in performance marketing at Queima Diária and MetLife Brasil, focusing on strategic campaign management and KPI analysis. With experience spanning various digital channels, including Google Ads and Meta Ads, Pablo has consistently driven user engagement and conversion across multiple markets, supported by a solid educational foundation in journalism and communication from Universidad Gabriela Mistral.