Shraddha Balasaria

Strategy & Partnership at GenieFriends

Shraddha Balasaria is an experienced professional with a diverse background in strategy, entrepreneurship, content creation, education, and design. Currently, Shraddha serves as a Strategy & Partnership professional at GenieFriends, focusing on creating humane technology experiences. As the Founder of Munchin Chocolatier, a Hong Kong-based artisanal chocolate company, Shraddha oversees all facets of brand development. Prior experience includes content writing for Mungos Media, where impactful social media content and packaging designs were crafted for prominent brands. Shraddha has also worked as a Native English Teacher at Kiddikraft Limited and Eye Level Franchise, fostering student engagement through tailored lesson plans and community events. Additionally, Shraddha contributed to interior design projects across various regions, starting as a junior designer at Design Office Architects Pvt Ltd and advancing to handle projects independently. Currently pursuing dual MBAs in Marketing from Columbia Business School and The University of Hong Kong, Shraddha's educational background also includes postgraduate studies in Interior Design.

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