Sydney Wiklund

Sydney Wiklund is a dedicated professional in the entertainment industry, currently serving as the Creator Partnerships Manager at Genies since July 2021, where the focus is on avatar innovation and technology within the creator community. Prior experience includes managing label relations and partnerships at The Nations, where a virtual music festival achieved over 33 million impressions and raised significant funds for charity. Sydney has also worked as a day-to-day manager at Prodigy Artists, developing growth strategies through analysis of fan demographics and helping launch an independent label. Early career roles included Brand Sponsorships Coordinator and Talent Agent Assistant at Buchwald, and a Music Intern at Creative Artists Agency. Sydney holds a Bachelor's Degree in Psychology and Film & Media Studies from UC Santa Barbara and a Business Administration and Management qualification from The Hong Kong University of Science and Technology.