Lloyd Mintz

Lloyd Mintz is a seasoned industry executive with more than 20 years of experience in licensing, merchandising and new business development and is widely respected for his expertise in leveraging brand equity through licensing. He works with retailers and licensees to build comprehensive global consumer products’ programs for each of the company’s brands. Prior to GBI, Lloyd managed his own consultancy during which time he negotiated more than 150 licensing agreements and generated over $700MM in cumulative retail sales on behalf of clients across a range of brand owners and manufacturers. Most recently, he worked as Executive Vice President of Licensing for NYC-based Galaxy Brands that owned the AND1 and AVIA athletic brands. Previously, Lloyd worked at Hasbro, Inc. as the Vice President of Domestic Corporate Licensing where he pioneered the effort to license Hasbro’s classic game brands, such as Monopoly, to slot machine manufacturers. He began his licensing industry career at Disney Consumer Products where he oversaw Disney’s largest licensee, Mattel, Inc., and their development of toy programs for classic properties such as Lion King, Winnie the Pooh, and Aladdin. Lloyd graduated from Wesleyan University and earned his M.B.A. from UCLA’s Anderson School of Management.