Gente Buena Foundation
Christiane A. Maertens is an accomplished professional with extensive experience in leadership and environmental advocacy. Currently serving as Chair at Gente Buena Foundation and CEO & Founder of both Valor Bebidas and DoGoodery, Christiane has a strong track record in corporate partnerships and organizational leadership. Previous roles include Board Member at Outdoor Afro, Corporate Partnerships Advisor and Deputy Director at North American Association for Environmental Education, and National Geographic's Executive Producer and Host of the Imagine If Podcast. Earlier experience includes managerial positions at The Walt Disney Company and T-Mobile. Christiane holds degrees in Political Science and International Relations from the University of Oxford and San Diego State University, along with language studies at Universidad Guadalajara Lamar.
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Gente Buena Foundation
The Gente Buena Foundation is dedicated to ensuring that both the land and people of Jalisco, Mexico benefit from the prosperity of the tequila industry. We actively foster partnerships and make community-informed investments to champion sustainable growth and shared wealth. We serve the individuals, families, communities, and the very land intimately involved in the entire lifecycle of tequila – from the cultivation and harvest to production, distillation, and distribution. Our primary focus extends to the vibrant state of Jalisco, Mexico, where this cherished spirit has deep roots.