Gente Buena Foundation
Christiane A. Maertens is an accomplished professional with extensive leadership and management experience across various organizations. As Chair of the Gente Buena Foundation since November 2023, Christiane also serves as CEO and Founder of Valor Bebidas and DoGoodery, roles held since May 2022 and January 2019, respectively. A Board Member of Outdoor Afro until December 2024, Christiane previously worked with the North American Association for Environmental Education in multiple positions including Corporate Partnerships Advisor and Deputy Director from May 2012 to August 2019. Christiane has held significant roles at National Geographic as Executive Producer and Host of the "Imagine If" podcast from August 2017 to January 2019, and at The Walt Disney Company in various managerial roles from May 2005 to May 2012. Early career experience includes serving as a Sales Coordinator at T-Mobile in 2003-2004. Christiane holds degrees in Political Science and International Relations from both the University of Oxford and San Diego State University, along with a degree in Spanish from Universidad Guadalajara Lamar.
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Gente Buena Foundation
The Gente Buena Foundation is dedicated to ensuring that both the land and people of Jalisco, Mexico benefit from the prosperity of the tequila industry. We actively foster partnerships and make community-informed investments to champion sustainable growth and shared wealth. We serve the individuals, families, communities, and the very land intimately involved in the entire lifecycle of tequila – from the cultivation and harvest to production, distillation, and distribution. Our primary focus extends to the vibrant state of Jalisco, Mexico, where this cherished spirit has deep roots.