Kandice Sanders

Director, Digital at Genuine Cable Group

Kandice Sanders is an experienced marketing professional with a strong background in digital marketing, branding, and communications. Currently serving as the Director of Digital at GCG since July 2020, Kandice manages key vendor relationships, eCommerce, content planning, and budget responsibilities. Prior roles include Marketing Manager at PCC, a GCG Company, where responsibilities included co-op marketing program management, and at CTS Connected Technology Solutions, where Kandice successfully rebranded the company within four months. Experience also encompasses a role as Marketing Project Manager at Healics Inc., where Kandice led a significant merger project. Kandice holds a Bachelor of Business Administration in International Business and German from St. Norbert College, and an Innovative Distribution Program certification from Purdue University.

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