KC W. is an accomplished leader in user experience design and research, currently serving as Sr. Director and Head of UX Design and Research at Genuine Parts Company since January 2023. With extensive experience across notable organizations, KC founded Wolff Consulting, LLC, providing strategic partnerships and market opportunity identification for various clients, including NAPA Auto Parts and Gold’s Gym. Prior roles include SVP & Head of Experience Design at Truist, where KC led the growth of a design team and initiated an Innovation Studio, and Practice Lead for Experience Design at Sparks Grove, overseeing projects for major clients such as Delta and Coca-Cola. Previous tenure at Turner included roles as Vice President of Product Design and Sr. Director of Innovation & Emerging Technologies, contributing to award-winning projects. Educational qualifications include two Executive MBAs from Brown University and IE Business School, a Master of Science in Human-Centered Design from the University of Sussex, and a Bachelor of Science in Computer Science from the University of Brighton.
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